Max’s Marketing on a Budget

If your bottom line looks like this, then you are probably doing something right.

If your bottom line looks like this, then you are probably doing something right.

A lot of people are worried about the economic down turn and rightly so.  However, in a down market or in any market it never hurts to be on the lookout for ways to help get the word out about your business.  That being said, occasionally I will do a marketing column on here and this is the first installment.  If anyone has other ideas they would like mentioned, by all means send me an email to isnotawasteland@gmail.com.

Today’s focus is on what I call Street Team marketing.  If your budget is zero, or very nearly zero, there are still several ways in which you can improve awareness and drive traffic to your store front, your website, or whatever else you want people to see.

First, tell everyone about it.  Ask anyone, they will tell you word of mouth is the best and worst form of advertising.  It’s the best if there are good things to say about you and the worst if they aren’t so good.  Think about it in terms of gossip.  People love to talk about things that are juicy, or that happened to them.  If they have a great experience or a lousy experience, they are going to talk about you.  If they just have a lackluster experience, they probably won’t remember.  Be friendly, be excited, be positive and be vocal about whatever it is you do, and good things will eventually happen.

Second, give them something to remember you by.  If you meet someone at a bar and they have had a few drinks, they might remember that really interesting guy/girl they met at the bar that had that really cool thing they did and, oh man if I could just remember his name.  Carry something to write with and something to write on.  You don’t need a business card if you have a scrape of paper.  Give out your website or your number to anyone who seems interested in your service/product.

Third, go to monthly get-togethers where you can talk about what is going on, even if what is going on isn’t that exciting.  Repeatedly talking about the things you have going on will eventually train you to nonchalantly bring it up without sounding pushy. 

Finally, get creative in the way you talk about your stuff.  Come up with a catch phrase or some interesting way to inject humor or intrigue into your delivery and people will be a lot more likely to remember you.  Also, never forget to be nice and never forget to ask.  You get a lot of stuff from people just by asking nicely.  –Max

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~ by maxaverage on December 18, 2008.

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